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Mashable - This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Some of the most respected influencers on the Internet today were viewed as illegitimate sources just a few years ago. You know them as âbloggers.â In a recent Technorati poll, more than 40% of those surveyed stated that their views closely align with those of bloggers, while their trust in mainstream media continues to wane.